Color Palettes

NORTH COLOR PALETTES 

Delicate Stockholm

image of delicate stockholm passport

Image Traits: It’s soft and muted version of North's cool, vibrant shades makes the Delicate Stockholm the most unique of the North tones. Although colors still range from white to black, they harmonize best with less saturated versions of those colors. The Delicate Stockholm's tones are a near replica of the stunning colors found in the European Swededish capital of Stockholm

Hair: Delicate Stockholm's hair, while still deep and dark, holds a softer tint. A less intense shade is favored. For example, achieve this look with very subtle highlights. Make sure to tell your hair stylist to use neutral/cool shades if dying your hair.

Jewelry: Soft toned silver; white, black or yellow gold; rose gold; nickel; brass, titanium, copper or tungsten. Consider pearls.

Makeup: Delicate Stockholm's hair, while still deep and dark, holds a softer tint. A less intense shade is favored. For example, achieve this look with very subtle highlights. Make sure to tell your hair stylist to use neutral/cool shades if dying your hair.

 

 

 

Dark St. Petersburg

image of dark St. Petersburg passport

Image Traits: Although dominantly cool, the somber hues of the Dark St. Petersburg all carry a neutral tone that is of depth and darkness. The deep neutral cool colors of the Dark St. Petersburg tend to be rich and striking when worn in contrast with Dark St. Petersburg's lighter hues. Known as the "Venice of the North", the colors of Dark St. Petersburg mock the rich intrigue and intense mystery of the Russian city itself.

image of dark St. Petersburg swatch booklet

Hair: The Dark St. Petersburg typically have deep, dark hair color. Make sure to tell you stylist that you need neutral/ cool tones if dying.

Jewelry: Bold white, black, or yellow gold; rose gold; silver; tungsten; copper; brass; platinum; and nickel. Consider jewel tones.

Makeup: Dark and defined. A smoky-eye or bold lip are both acceptable for a daytime look. For a night-out look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Bright Beijing

image of bright Beijing passport

Image Traits: The most vivid of the North tones, the Bright Beijing's cool, neutral shades sparkle and shine with intensity. From snow white to the darkest black, Bright Beijing's luminous jewel-toned shades are known for their clarity and contrast, much like energetic colors found in the traditional festivities celebrated in Beijing, and all of China

image of bright Beijing swatch booklet

Hair: Bright Beijing's hair looks best when done in high contrast; such as intense highlights and/or lowlights, or exaggerated ombre hues. Make sure to tell your hair stylist to use neutral/cool tones if dying your hair.

Jewelry: Bright white, black or yellow gold, silver, tungsten, platinum. Consider bright, shiny finishes.

Makeup: Bold, bright intense color. Try a smokey eye or bold lip. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Pure New York City

image of pure New York color passport

Image Traits: Unmistakeably cool, Pure NYC excludes any warm or neutral tones, and colors range in value from very dark to very light, including black and white. All of the Pure NYC hues include a blue undertone, and are clear and intense, much like the hues of royal lavishness. Like the city of New York, the Pure NYC colors are sleek, sophisticated, and distinguished.

iimage of pure nyc swatch booklet

Hair: Pure NYC's typically have dark hair. Make sure to tell your sylist that you need cool tones only, if dying your hair. No neutral or warm tones.

Jewelry: Silver, titanium, nickel, tungsten, white or black gold only.

Makeup: Bold and defined, nothing soft or muted. A smokey eye or bold lip are both acceptable for a day time look. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

 

SOUTH COLOR PALETTES

  

Soft Amsterdam

image of soft Amsterdam color passport

Image Traits: The gentle, earthy-tones of Soft Amsterdam carry a neutral cool hue with pinkish-grey undertones. Its lighter tones are pale and powdery and gradually deepen with an earthy brown undertone, while staying very muted and velvety. Just as the hazy allusion of daybreak greets the deep, muted shades of dusk in Amsterdam, the cultural captial of the Netherlands, so are the tones of the Soft Amsterdam

image of soft Amsterdam swatch booklet

Hair: The Soft Amsterdam's hair ranges in value, and generally very soft and muted. Make sure to tell your hair stylist that you need neutral cool tones if dying your hair.

Jewelry: White or yellow gold, rose gold, silver, copper, brass, tungsten, platinum and nickel. Consider hammered and brushed finishes as well as pearl.

Makeup: Light and soft is beautiful. While playing up your features with color is still acceptable, do not enhance more than one feature at a time.

 

 

 

Bold Holland

image of Bold Holland Passport

Image Traits: The neutral/cool shades of the Bold Holland are just that - bold and powerful. The deepest of the South tones, the Bold Holland carries a deeper hue than the other South cities, however, the blue-grey undertoned colors harmonize best when contrasts between lighter and darker shades are subtle. The traditional image of Holland of showy tulips, sun bleached windmills, and bold colorful clogs manifold into the tones of the Bold Holland

image of bold holland swatch booklet

Hair: Bold Holland's typically have bold shades of hair but can range in value from light to dark. Make sure to tell your hair stylist that you need neutral/cool tones if dying your hair.

Jewelry: White or yellow gold, rose gold, silver, tungsten, copper, brass, platinum and nickel.

Makeup: Bold, and defining looks best. A smokey eye or bold lip are both acceptable for the Bold Holland's day time makeup. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Pure London

image of Pure London passport

Image Traits: Pure London's tones have a blue-pink undertone, and are unmistakeably cool. Unlike North, black and white create too much contrast, as they are too sharp for Pure London's summer-like earthy tones. All of Pure London's color combinations are gentle and serene, just as the skyline and landscape of beautiful London, England

image of pure London swatch booklet

Hair: Pure London's hair can range in value from light to dark. Be sure to tell your hair stylist that you need cool tones only if dying.

Jewelry: Silver, titanium, nickel, tungsten, or white gold only.

Makeup: Light and soft is lovely. While playing up your features with color is still acceptable, do not enhance more than one feature at a time.

 

 

 

Light Vancouver

image of light Vancouver passport

Image Traits: While being the fairest of the South tones, the Light Vancouver's neutral cool hues carry a slight vibrancy that glisten like the sun-bleached coasts of Vancouver. The colors of the Light Vancouver mimic the coast line colors as they are brisk and energetic, yet darker tones are also present. However, like the contrasts of the lighter and darker tones are always subtle and never stark

image of Light Vancouver swatch booklet

Hair: The Light Vancouver's hair can range in value from light to dark. Be sure to tell you hair stylist that you need neutral cool tones if dying.

Jewelry: White or yellow gold, rose gold, silver, copper, brass, tungsten, platinum and nickel. Consider pearl.

Makeup: Light and soft look beautiful. While playing up your features with color is still acceptable, do not enhance more than one feature at a time.

 

 

 

 

EAST COLOR PALETTES

Bright Fiji

image of bright Fiji passport

Image Traits: Woth a golden-yellow undertone, the neutral warm colors of the Bright Fiji glisten and gleam with vivid intensity. The Bright Fiji paints the brightest, most intense warm shades and has the sharpest contrasts of all the East tones. Bright Fiji's harmonize best with striking contrasts. Just as the Fijian culture is rich and vibrant, so are the hues of the Bright Fiji

image of bright Fiji swatch booklet

Hair: High in contrast characterizes Bright Figi's hair. Intense highlihgts and/or lowlights, or exaggerated ombre hues are lovely. Make sure to tell your hair stylist to use neutral/warm tones if dying your hair.

Jewelry: Bright white, black or yellow gold, silver, tungsten, platinum and nickel. Consider bright, shiny finishes.

Makeup: Bold, bright intense color is lovely. Soft, muted shades will cause you to look drained. A smokey eye or bold lip are great for day time makeup. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Pure San Jose

image of pure San Jose passport

Image Traits: The very distinctively warm tones of Pure San Jose are crisp and vivid, yet delicate and light. There are no dark or muted shades in the Pure San Jose palette, nor are there any extreme contrasts in these golden-yellow undertones. The Pure San Jose tones mock the cultural colors of the tropical ranforest of San Jose.

image of pure San Jose

Hair: Pure San Jose have strictly warm tones in their hair and can vary in range, but usually nothing too stark or deep. Make sure to tell your hair stylist that you need warm tones if dying your hair.

Jewelry: White or yellow gold, rose gold, copper, brass.

Makeup: Bold and defined looks stunning, nothing soft or muted. A smokey eye or bold lip are acceptable options for day time. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Delicate Cairo

image of delicate Cairo passport

Image Traits: The neutral warm hues of the Delicate Cairo are muted and mellow. They border the earthy tones of the Soft Prague, but carry more of a grey-yellow undertone. The gentle colors and contrasts of the Delicate Cairo can be seen in the cultivation and elegance of the gorgeous Egyptian city, Cairo

image of Delicate Cairo swatch booklet

Hair: Delicate Cairo has very soft muted hair, with usually light to medium value. Be sure to tell your hair stylist that you need neutral/warm tones if dying.

Jewelry: White or yellow gold, rose gold, silver, copper, brass, and nickel. Consider pearl.

Makeup: Light and soft looks lovely. While playing up your features with color is still acceptable, do not enhance more than one feature at a time.

 

 

 

Light Cape Town

image of light Cape Town passport

Image Traits: Exceptionally fair, the neutral warm hues of the Light Cape Town carry a princess-like charm. With graceful yellow undertones, these shades radiate with gentle clarity and soft contrasts. There are no dark, dusty, or bold colors within the Light Cape Town, as that would be too oppressive. The Light Cape Town's colors radiate the whimsical tones of daybreak striking the mountainous skyline and unique beaches located in Cape Town, Africa

image of light Cape Town swatch booklet

Hair: The Light Cape Town has very soft, muted hair that ranges in value from light to medium. Make sure to tell your hair stylist that you need neutral/warm tones if dying your hair.

Jewelry: White or yellow gold, rose gold, silver, copper, brass, and nickel.  

Makeup: Light and soft is beautiful. While playing up your features with color is still acceptable, do not enhance more than one feature at a time. 

 

 

 

 

WEST COLOR PALETTES

Dark Istanbul

image of dark Istanbul passport

Image Traits: Dark Instanbul's vibrant, neutral warm tones are dominated by a deep richness and deep brown undertone. These dramatic colors are intensified by a deep, fiery contrast, resembling gypsy-like tones. The Dark Instanbul's hues share a striking resemblence to the natural beauty of the elite panorama and abundant history and culture of Instanbul, Turkey

image of dark Istanbul swatch booklet

Hair: The Dark Instanbul's typically have deep, dark shades of hair. Make sure to tell your hair stylist that you need neutral/warm tones if dying your hair.

Jewelry: White, black or yellow gold, rose gold, silver, tungsten, copper, brass, platinum and nickel. Consider dark jewel tones. 

Makeup: The Dark Instanbul's typically have deep, dark shades of hair. Make sure to tell your hair stylist that you need neutral/warm tones if dying your hair.

 

 

 

Bold Belize

image of bold Belize passport

Image Traits: Bold Belize is a very intense and powerful palette with rich and spicy colors holding brown undertones. Bold Belize's colors contain dramatic contrasts mixed with neutral warm hues that are always daring and never soft or muted. All of the colors in this rich palette replicate those found in the stunning Caribbean cost of Belize

image of bold Belize swatch booklet

Hair: The Bold Belize has deep and bold, usually dark hair. Be sure to tell your hair stylist to use warm tones if dying your hair.

Jewelry: White or yellow gold, rose gold, silver, tungsten, copper, brass, platinum and nickel. Also, consider dark jewel tones and antiqued finishes.

Makeup: Bold and defining looks best. A smokey eye or bold lip are both acceptable for Bold Belize's day time makeup. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Pure Barcelona

image of pure Barcelona passport

Image Traits: Exceptionally warm, the colors of Pure Barcelona are clear and vibrant, with no cool or neutral nues. With a medium to dark tone, and a rich golden undertone, the Pure Barcelona's colors are striking. These fierce, spicy hues mimic the beauty and radiance found in the culture, food, and traditions of Barcelona, Spain

image of Pure Barcelona swatch booklet

Hair: Pure Barcelona's have strictly warm tones that range in value from medium to dark. Make sure to tell your hair stylist that you need warm tones only if dying your hair.

Jewelry: Yellow gold, rose gold, copper, brass.

Makeup: Bold and defined makeup is best, nothing soft or muted. A smokey eye or bold lip are both acceptable for a day time look. For a night time look, try playing up two of the three features: eyes, cheeks, or lips.

 

 

 

Soft Prague

image of Soft Prague passport

Image Traits: The most earthy of all the cities, the Soft Prague's tones are very natural and soft, and have a rich warm undertone. Although most of its tones are very modest and moderate, Soft Prague does have a few rich and distinctive darker shades. The muted shades of Soft Prague create the same dusty atmosphere as the rich history found in the Czech Republic captial, Prague

image of Soft Prague swatch booklet

Hair: Soft Prague's hair is usually medium to light in value and carries a soft muted tone. Make sure to tell your hair stylist that you need neutral/warm tones if dying your hair.

Jewelry: White or yellow gold, rose gold, silver, copper, brass, and nickel. Consider hammered or brushed finishes as well as pearl and natural stones. 

Makeup: Light and soft looks beautiful. While playing up your features with color is still acceptable, do not enhance more than one feature at a time.